Enter your total number of visitors (or clicks) and total conversions to calculate your conversion rate. You can also work backwards — enter a known conversion rate and visitor count to find the number of conversions needed. Perfect for measuring marketing campaign performance, website effectiveness, and eCommerce results.
Conversion Rate
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Non-Converted Visitors
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Conversions per 100 Visitors
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Visitors Needed per Conversion
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Conversion rate is the percentage of visitors or users who complete a desired action — such as making a purchase, signing up for a newsletter, or submitting a lead form. It is one of the most important KPIs in digital marketing, as it directly measures how effectively your content, ads, or website turn visitors into customers or leads.
The conversion rate formula is: Conversion Rate (%) = (Total Conversions ÷ Total Visitors) × 100. For example, if your landing page received 1,960 visitors and 98 of them converted, your conversion rate would be (98 ÷ 1960) × 100 = 5%.
Yes. Simply enter your total website sessions or unique visitors in the 'Total Visitors' field and the number of goal completions in the 'Total Conversions' field. The tool will calculate your website conversion rate percentage immediately.
Using the formula: (39 ÷ 1800) × 100 = 2.17%. You can verify this by entering 1800 as total visitors and 39 as total conversions in the calculator above.
It depends heavily on your industry and channel. Average eCommerce conversion rates typically range from 1–4%, while lead generation pages can see 5–15%. A 7% conversion rate is generally considered strong across most industries, though what counts as 'good' should be benchmarked against your specific niche and historical performance.
Conversion rate optimization (CRO) is the process of improving your website, landing pages, or campaigns to increase the percentage of visitors who take the desired action. Common CRO tactics include A/B testing headlines and CTAs, improving page load speed, simplifying forms, and enhancing trust signals like reviews and security badges.
Conversions vary by business goal and can include: placing a product order, subscribing to a newsletter, registering for an event, starting a free trial, downloading a resource, filling out a contact form, or clicking through to a specific page. Each business defines its own 'desired action' based on its marketing objectives.
Key strategies to improve your conversion rate include writing clearer calls-to-action, reducing friction in your checkout or sign-up process, using social proof (reviews, testimonials), improving page speed, targeting the right audience with your ads, and running A/B tests to identify what resonates best with your visitors.